A Sales Team Playbook

take your sales team to a whole new level with PlaybookBuilder.


Sales teams typically have an uneven distribution of capability. A large percentage of the results are supported by a small number of top producers. To add to the problem; the pace of change makes “water cooler training” an impossibility. Bottom line: the distribution of talent creates significant risk to any organization:

BRAIN DRAIN: If a top producer leaves, out the door goes talent, knowledge, and skill - not to mention their book of clients.

TALENT ATTRACTION: It’s challenging to recruit sales people today when the path to success isn’t clear or quick.

YOUR BEST PEOPLE DON’T HAVE TIME TO TRAIN EVERYONE: Your top people would make great trainers if only you could access their skillset without taking them out of the field.

THINGS CHANGE TOO FAST FOR A MANUAL: The pace of business is too quick for traditional training manuals.


Employ Playbook to create a learning platform for your sales team authored by their peers. Imagine providing them access to you, your top people, and the tools and ideas that you have to share that can drive market penetration, cross-sells, retention, referrals, and better relationships.

PlaybookBuilder leverages time, team, and technology so growing companies can simplify, accelerate and improve their sales results.

What Goes into Your SALES Playbook?

  1. Ideal Client Profile

  2. Prospecting Techniques

  3. Company Elevator Pitch

  4. Presentation Examples and Materials

  5. Negotiation Techniques

  6. Product/Service Features and Benefits

  7. Overcoming Objections

  8. Closing Techniques

Features that Matter

Sales Professionals need specific support and PlaybookBuilder can deliver. Given the speed of business - PlaybookBuilder’s remote access training, ease and simplicity of content authorship, and powerful peer-to-peer training format, makes it is the most powerful solution to drive sales outcomes. Features that matter:

  1. Video-centric training, teaches your people tone, inflection and body language

  2. “Team” structures cluster users into groups like regions/verticals/new hires or anything else you can imagine

  3. Process structure creates a simple training outline

  4. File management makes versions of presentations easy to manage

  5. Reporting to confirm your reps are using the training